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Establish a Deeper Connection with your Customers!

Want to stand out from your competitors? Create a more personal relationship with your customers? Get in touch with your creative side and find inspiration in these tips for setting up a new customer acquisition and retention strategy.

1 – Create a playlist. We won't ask you to turn the volume up, but given that you know your customers, you should be able to create a playlist that suits them. In addition, you can adapt it to the schedule of the day, the weather, the season, or an event. If you have a Facebook page, ask your fans to name the song they'd like to hear on their next visit!

2 – Customize your space. Display a quote you like, a short humorous text, or a special offer to attract customers from the outside. Inside, feel free to add plants, accessories that reflect the season, or change the location of your items to keep your shop looking fresh.

3 – Tell a story to your customers. Display a quote you like, a short humorous text, or a special offer to attract customers from the outside. Inside, feel free to add plants, accessories that reflect the season, or change the location of your items to keep your shop looking fresh.

4 - Ask directly for their opinion. Have you ever encountered red or green cards on the tables at a restaurant? They notify the wait staff whether your plate needs to be filled or if you're full. There are several variations on this system, for example, multicoloured stickers that customers can stick by the exit to review the quality of your restaurant (take the risk).

5 - Reward the most loyal ones. If you recognize familiar faces, do not hesitate to give them a voucher for a free service or a discount. The gesture counts more than the amount. Finally, organize a contest on social media to boost your popularity and retain new customers!

We trust you to come up with new ideas! Do not hesitate to comment on this article with the most interesting ideas you have. We're eager to hear them.

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David Pillon