SumUpBlog
Cash can’t compete with the convenience of credit cards.

5 Minutes to Freedom: The Liberating Power of Using the Right Point-of-Sale Technology

Businesses come in all shapes and sizes, but they all have one goal in common. If you are a business owner, you know how important it is to get your customers to purchase from you again and again. While quality is undoubtedly crucial when you want to encourage repeat purchases, it’s best not to forget that convenience plays a part too.

Not being able to accept your customers’ payment of choice can be the kiss of death for small businesses. Today’s consumers are on the go, and with more Americans than ever are opting for cashless options, having a point-of-sale solution that is robust, quick, and hassle-free can be a crucial piece of your puzzle.

More than half of Americans now use their credit cards, rather than cash, for all or nearly all their day-to-day spending. This cash-shunning trend is driven by convenience; it is easier to keep a card in your wallet than to visit the ATM, maintain a supply of cash in your pocket, and count it out for purchases.

According to one study, another key driver is consumers’ desire to rack up reward points with their credit card providers. Credit card companies are very much on top of the loyalty game. 68% of Americans choose to use a particular credit card because their spending habits will “win” them rewards like air miles, gift cards, merchandise, or cash rebates. The word free can be very motivating.

Dozens of studies point to the fact that cash is no longer king. According to a 2016 Gallup poll, the number of Americans using cash for routine purchases halved in just five years. Given the recent rollout of convenient tap-to-pay digital wallets on smartphones and smartwatches, that number has probably dwindled further since. While a completely cashless society remains years off, a Federal Reserve Payments Study indicated that the prevalence of non-cash payments is rising more than five percent every year.

The bottom line? Cash can’t compete with the convenience of credit cards, and when you offer customers convenience, they will appreciate you for it.


The SumUp Card Reader

The SumUp Card Reader enables businesses to take credit, debit and contactless payments.

Looking for a simple and affordable payment solution?

Get the SumUp Air Lite 3-in-1 Card Reader! For only $19 you can increase your payment acceptance by taking debit, credit and contactless payments.

Buy It Now

A Sleek, Elegant Solution

The pint-sized SumUp Card Reader has everything you need for quick and easy point-of-sale transacting. As SumUp’s 1.5 million active users can attest, this 3-in-1 mobile card reader’s cutting-edge engineering enables it to accept most forms of payment with just a tap, swipe, or dip. Once paired with a smartphone or tablet, you can use it in your brick-and-mortar store, or anywhere you have a data or Wi-Fi connection. You can even take it out on deliveries with you.

A key feature of SumUp is the effortless experience it provides for business owners and customers alike. Merchants can customize the SumUp app with all their usual product selections, so they need only enter a price and go. For customers, the process is efficient and brief.

The result? Using SumUp will allow you to focus on being attentive to your customers—and will enable them to get on with their day.

SumUp User Fees: Low, Transparent, and Simple

Credit card processing fees can be confusing. One processing method might involve a lower percentage per transaction than another, but once monthly subscriptions, minimum charge thresholds, and per-transaction fees come into the mix, it can be difficult to ascertain which service provides a better value.

That’s where SumUp users have an advantage. There are no monthly fees and no minimums; just a 2.65% per-transaction fee. That’s less than Square (2.75%) and PayPal Here (2.7%). You only pay for what you use, so you can rest assured that the impact on your profit margins will be negligible—far less than the cost of turning down sales.

The SumUp app is entirely free to download and use and has numerous helpful features for tracking sales. What’s more, the payout process begins as soon as your customers swipe, tap, or dip. Your money will appear in your account in just one to two business days, ensuring maximum cash flow to your business.

Getting Started Is as Quick and Easy as 1…2…3

It takes less than five minutes to get started with your new SumUp Card Reader. Skeptical? Have a look. There are just three steps involved:

1. Sign Up

It only takes 30 seconds to kick off the process. Enter your email address, create a password, and you are ready for the next step.

2. Purchase Your Reader

Because you can use the SumUp Card Reader with your existing smartphone or tablet, the $29 reader itself is the only upfront cost you have. It takes just 60 seconds to order (and delivery is free).

3. Set Up Your Business Profile

Setup takes just two minutes to complete. Creating a seamless experience for both you and your customers is that easy.


Ready to Embrace the Future?

Getting your Sum Up Card Reader on its way to you will be the quickest task on your agenda today. Think signing up is easy? Just wait until you see how effortless SumUp is to use with your customers.

Get Started

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Catherine Traffis is blogging for SumUp | USA.

Catherine Traffis