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Head of Email Marketing/CRM

Berlin · Marketing

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At SumUp, we are driven to empower small businesses across the globe by de-hassling their lives and helping them to succeed. Our vision as a global FinTech company is to build the first-ever global card acceptance brand, and we are well on our way as small businesses in over 31 countries around the world rely on SumUp to get paid. To get there, we are putting together an awesome team that is committed to one another and to our merchants. You could be our missing link! Help us bring card acceptance to the masses!

Our boldness, startup mindset, empathy and love for product foster a creative environment for our employees. We value an entrepreneurial spirit and seek to build lasting relationships among our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can help small businesses grow. 

What you’ll be doing in this job

  • You’ll define our overall email marketing strategy with the goal to continuously increase conversion rates and lifetime value of our merchants

  • You will work to improve our user journey to help achieve best-in-class results for activation, engagement and retention

  • You will establish campaign KPIs and success metrics through an in-depth understanding of our business objectives

  • You’ll drive testing and optimisation of the email journey, marketing copy, content, and merchant segmentation approaches to continuously improve the funnel

  • You’ll lead and develop a team of 3 Email Marketing Managers

  • You’ll become a key partner and resource expert for internal stakeholders across the group, to ensure integration of email marketing into the overall marketing and acquisition strategy

  • You’ll develop a deep understanding of the needs of our core markets to ensure a localised experience

  • You will be a part of our Marketing team and report directly to the VP Marketing Europe


  • You have 5+ years of designing lifecycle, upselling retention and/or lead generation email campaigns; experience with other CRM channels like in-app push and SMS is a plus

  • You have a university degree in Marketing, Communication or Business

  • You are fluent in English – you'll be part of a truly global company!

  • You have experience with email automation and personalisation tools, knowledge of Salesforce Marketing Cloud is highly welcomed

  • You are comfortable in your understanding of funnel performance, designing experiments, and reasoning logically

  • You embrace continuous testing

  • You have strong analytical skills, and you know how to create analysis within Excel and other tools (Salesforce, Marketing Cloud)

  • You know how to prioritise, have great project management skills, experience working with cross-functional teams to gather insights and develop suitable campaigns

  • Passion and understanding of technology and our merchants

  • You are a strong team player with the ability to lead and build a team, set the vision, and drive execution


- Flat hierarchies and the opportunity to have an impact, irrespective of your job description- Convenient location in the heart of Alexanderplatz.- Our office has a strong sense of community; we get together regularly for breakfasts, brunches, soccer, German and yoga lessons- Our team comes from 40 different countries building a fun, international environment

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by Company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

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