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Head of Performance Marketing

Berlin · Marketing

Head of Performance Marketing & Automation 

The Marketing Team at SumUp is core to our mission to empower small business all over the world. As Head of Performance Marketing & Automation you will play a key role in the growth of SumUp within Europe, with the goal to establish SumUp as the first ever global card acceptance brand.

What you’ll be doing in this position

  • You’ll be in charge of leading a team of channel experts and controlling the marketing campaigns across online channels as well as TV

  • You’ll develop cross-functionally and in collaboration with the Country Managers our performance marketing strategy in line with business goals in the following marketing channels: Google Search/Youtube/Facebook/Instagram/Affiliate/Programmatic

  • Build up and execute all of the marketing automation workflows cross channels

  • You’ll drive the coordination and monitoring of campaigns across channels in close collaboration with all relevant stakeholders 

  • Identifying new growth opportunities and pursuing them.

  • Identify and share trends and insights with stakeholders and with the entire company. 

  • Work with the Country Managers, Brand, PR & comms, and Email Marketing teams and to create aligned consumer communications across all channels

You’ll be a great fit for this position if;

  • You have minimum 8 years experience working in performance-based marketing

  • Knowledge of industry best practices for marketing automation and the ability and desire to learn new tools quickly

  • You have excellent working knowledge of web analytics tools (e.g Google Analytics) and the ability to analyze data from multiple sources

  • You have excellent working knowledge of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain

  • You are passionate about marketing & have a broad marketing knowledge - understanding how to leverage the different channels available

  • You are self-motivated, proactive, resilient, pragmatic and have a can-do attitude.

  • You are able to adapt to a fast-paced environment, dealing with ambiguity and prioritizing your deliveries according to the business needs.

  • You have previous people leadership experience You are proactive and respectful; you will play a key role in shaping our company culture

  • You have excellent presentation and language skills (verbally and written) in English - you'll be part of a truly global company! Fluency in additional European languages is considered a plus


  • You’ll be part of a close, welcoming international community. We get together regularly for breakfasts, cocktail nights, sports and team events.

  • We offer visa and relocation support for a smooth transition to living and working in Berlin.

  • We have a budget for attending conferences and external training.

  • We offer a corporate pension scheme, free German and yoga classes, subsidised gym membership, sports clubs and other benefits.


We believe in the everyday hero.

Small business owners are at the heart of all we do, so we're creating tools that help them run their business. With a founders mentality and a 'team-first attitude' our diverse teams across Europe, South America, and the United States work together to ensure that the small business owners we partner with can be successful in doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.