CRM Manager Up/Cross-selling
As the CRM Manager sitting within the CRM & Lifecycle team, you’ll be responsible for building and optimising customer journeys and campaigns across our markets and products. You'll have a great impact in helping us achieve our goal of becoming a true multi-product company and growing our product lines by supporting the CRM multi-product up/cross-selling program. This program will help us to build a recommendation engine powered by machine learning models and real-time channel interaction events to communicate relevant value propositions to address the needs of our merchant and a seamless SumUp experience throughout the lifecycle.
This role is part of the European Market team. This is a group of cross-functional growth hackers with the mission of completely transforming SumUp’s go-to-market from the current approach of leading with our successful card acceptance product to an integrated ecosystem of products that powers all aspects of our merchants’ businesses. If you’re excited about empowering small business owners around the world, we’d love to hear from you.
What you’ll do
Plan and execute CRM lifecycle up/cross-selling initiatives using experimentation, growth hacking tactics, and journey automations.
Tailor product upsell recommendations to the unique needs of each merchant in alignment with EU business goals and priorities
Collaborate closely with GTM missions-chapters, Martech, Communication platform, Global Analytics, Customer Success Management (CSM), Sales, and Product tribes to build and optimise Up/X-sell recommendations, communication, audience, channel selection, contact policy and value propositions (offering) tactics.
Analyse performance insights to identify areas for optimisation and drive improvements by sharing learnings with relevant stakeholders.
You’ll be great for this role if
4-6 years of experience in CRM, multi-channel lifecycle, Next Best Action framework.
Experience of using ML models for marketing use cases (up/x-sell, retention, engagement).
A strong understanding of CRM channels and communication approaches (email, in-app, push, SMS).
Experience in HTML, CSS and SQL.
Strong analytical skills with the ability to turn data into insights and initiatives.
Experience in monitoring and improving multi-channel CRM journey.
Why you should join SumUp
Opportunity to work with a truly global, multicultural team (we are 3000+ people from 93 countries, spread across 4 continents).
Learning & development budget for attending conferences and external training
Competitive salary package and virtual stock option programme
We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits
An amazing team and work environment that works with passion and purpose to achieve incredible results
We get together regularly for breakfasts, team events, office parties and sports
You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.
About SumUp
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.