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Brand Marketing Lead - EU

Berlin, Germany · Marketing

Brand Marketing Lead - EU

As our Brand Marketing Lead, you will join our Marketing team and play a key role in shaping the SumUp brand. We’re a cross-functional team working in the fields of acquisition, brand, CRM, content, PR and social media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products across 28 European markets. As a member of our internal creative agency, you’ll work closely with our Creative Director and be supported by your team of Brand Managers to ensure consistent brand storytelling across the globe. 

What you’ll do

  • Drive European brand marketing initiatives from conception to execution, developing a comprehensive marketing calendar with an emphasis on brand awareness and growth

  • Collaborate with Design to develop and optimise the brand vision while delivering on the marketing strategy and annual marketing plan

  • Lead, inspire and facilitate the development of the 4+ Brand Managers that are embedded in our Country Growth Teams

  • Lead and support strategic cross-functional initiatives

  • Ensure our brand strategy and roadmap is aligned across channels by collaborating with other marketing leads

  • Work closely with the Creative Director of our internal creative agency and help guide creative ideation throughout the process

You’ll be great for this role if

  • You have 7+ years of experience in a brand-focused marketing role, ideally a combination of agency and in-house.

  • You have proven experience delivering complex brand strategies and managing 360 degree marketing campaigns. 

  • You have strong brand-building experience via online and offline media.

  • Whilst you’re brand driven, you’re commercially savvy with strong business acumen and comfortable understanding and using data to inform strategic decisions. 

  • You’re able to build strong, personable and effective working relationships at all levels, both internally and externally.

  • You’re hands-on and just as happy rolling up your sleeves to execute as you are seeing the bigger picture.

  • You’ve been a trusted manager and coach, having supported your team with career development.

  • You’re excited to work in a startup environment, comfortable managing ambiguity in a matrix structure.

  • You’re an effective communicator, able to convey complex ideas in a clear, concise manner, both verbally and in writing.

  • You’re willing to challenge the status quo and be a change agent in the organisation. 

Why you should join SumUp

  • You’ll have the freedom to take ownership, work with purpose and make an impact.

  • You'll have the space to drive your career and empower a passionate team. 

  • You’ll have the resources of a creative agency within a dynamic in-house environment.

  • We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.

  • You’ll receive a budget for attending conferences and external training. 

  • We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.

  • We offer visa and relocation support for you, your family and even your pets.

  • You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.