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Content Lead - Product and Demand Generation

Berlin, Germany · Marketing

As part of the Marketing team, you’ll play a key role in shaping the voice of SumUp. We’re a cross-functional group working in the fields of Acquisition, Brand, CRM, Content, PR and Social Media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. Our Berlin-based team consists of 40+ people from 15 different countries. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

We’re looking for a Content Manager Lead, to help us develop and grow the Content team responsible for European countries. Reporting to our Content Lead and working collaboratively with our Country Leads, you’ll develop an overarching European content strategy. Together with our Content Managers, you’ll continually adapt and refine this strategy to suit the specific needs of each market. 

What you’ll do

  • Lead, coach and inspire our Content Managers in Europe

  • Drive a high-output content engine that produces and tracks content to increase awareness, acquisition, engagement and retention across multiple European markets

  • Develop an overarching content strategy across focus markets, working closely with CRM, Online Marketing, Brand and country-specific teams

  • Support country-focused Content Managers in developing local market strategies across different channels, maintaining editorial calendars and aligning to the global content strategy 

  • Work collaboratively with other stakeholders in the Content team ( including SEO, Localisation and Product Content) to build, adapt and distribute content across multiple channels and markets, based on user research and insights

  • Implement and use a data-driven approach to measure success when it comes to reviewing content performance, running A/B testing, identifying and sharing best practices

  • Work with external agencies and freelancers, when needed

  • Oversee content execution and ensure consistency and high quality content 

  • Proactively generate ideas for new content pieces and formats (video, event-based content)

You’ll be great for this role if

  • You have 8+ years’ experience in content marketing, ideally in a growth strategy environment.

  • You have a proven track record of building and developing high-performing teams within innovative and dynamic companies. 

  • You have experience striving in Matrix environments, and are confident  establishing partnerships and working closely to the business.

  • You have an entrepreneurial mindset and will thrive in a fast-paced business that requires a steady stream of on-brand content across B2B and B2C.

  • You foster data tracking and leveraging insights to inform and optimise your creative strategy.

  • You have excellent editorial and creative skills, and enjoy turning complex topics into easy-to-digest, engaging stories and creative concepts that deliver impact.

  • You have a strong understanding of SEO principles, as well as all major Marketing channels (CRM, Performance Marketing, Organic, Social Media, Brand etc).

  • You have outstanding communication skills, with fluent verbal and written English (other European languages will be considered a plus).

Why you should join SumUp

  • You’ll have the freedom to take ownership, work with purpose and make an impact.

  • You'll have the space to drive your career and empower a passionate team. 

  • You’ll be based in the heart of Berlin - one of Europe’s leading tech hubs and most vibrant cities.

  • You'll work with inspiring, open-minded colleagues from over 60 countries.

  • We facilitate your development by offering a training budget.

  • All the startup swag you’d expect: breakfast, team events, language classes, Urban Sports Club membership - and other little things that make our lives more enjoyable.

  • We offer a corporate pension scheme and 28 days’ paid leave.

  • We offer visa and relocation support for you to ensure a smooth settling in Berlin.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.