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Copywriter - Online Marketing

Berlin, Germany · Marketing

Our passion at SumUp is championing small businesses. We believe in creating technology that is flexible, affordable and easy to use.  Every day millions of people around the world dream of starting their own businesses. We strive to help them to do this. Our long-term ambition is to enable businesses to close the loop to their consumers through beautiful and fair financial services.

As an Online Marketing Copywriter, you will work closely with our Online Marketing team and our designers within the creative team. You will conceive, develop and produce verbal or written content for engaging advertisements for a variety of channels including paid search, paid social and display. 

What you’ll do

  • Lead projects with stakeholders and the planning team

  • Own and lead initial brainstorming and creative discussions with Design and Online Marketing teams to determine performance content and design strategy

  • Interpret creative briefs to provide clear understanding of objectives and work required

  • Develop a deep knowledge and understanding of the SumUp brand (products/services, target audience and competitor activities) and identify the Unique Selling Propositions specifically for Online advertising channels. 

  • Translate the brand framework into clear and persuasive ad copy to be used across the channels based on creative briefs. 

  • Oversee campaigns through the production stage to completion. Revise or redevelop ads or campaigns in response to feedback following test and experimentation

  • Build strong relationships with the team and stakeholders

  • Proofread copy to check spelling and grammar

  • Revise or redevelop ads or campaigns in response to feedback 

You’ll be great for this role if

  • You have native-level English speaking and writing skills

  • You are experienced writing Performance copy for at least one of the paid channels (Paid Social, Paid Search, Display) 

  • You have relevant experience in Marketing or Communications

  • You have the ability to write advertising copy that is original, impactful and meets the brief

  • You have a hands on mentality and pay close attention to detail

  • You are analytical - you have the ability to make content decisions based on data

  • You have the ability to write engaging copy and headlines, in a variety of styles with accurate spelling and grammar

Why you should join SumUp

  • We’re a truly global team of 2700+ people from 60+ countries, spread across 3 continents.

  • We get together regularly for breakfasts, team events, office parties and sports.

  • You’ll receive an annual budget for attending conferences and external training. 

  • We offer a corporate pension scheme, 28 days’ paid leave, subsidised Urban Sports Club membership and other great benefits.

  • We offer visa and relocation support for you, your family and even your pets.

  • You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.