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CRM Manager - POS

Berlin, Germany · Marketing

We’re looking for an experienced CRM Manager to work in a cross-functional team supporting our Point-of-Sale (POS) product in Europe, to implement CRM strategies to make sure our customers activate and engage with the product. You’ll play a key role in driving campaigns, building and enhancing customer journeys.

This role sits within our CRM Marketing team and reports to our CRM Lead for Product. Within the team, you will join a cross-functional team including product marketing, copywriting, content, and online marketing. Together you will define strategies to increase the adoption and usage of SumUp’s POS products, and validate these strategies through regular experimentation. If you’re excited about helping small businesses enable their business further with our POS products, we’d love to hear from you.

What you’ll do

Have a complete understanding of our users’ behaviors and needs to leverage up-sell and customer engagement opportunities.Fine-tune our user journey based on analytics: you’ll make sure that our customers receive the right message at the right time on the right channel, while not overlapping with other campaignsRun campaigns using email, push, in-app messages and new channels as part of cross channel go to market plansMap our merchant’s journey to identify opportunities for improvement with CRM, Product, and Marketing strategies.Measure the results and effectiveness of campaigns and experiments, and present these insights to help the team improve its strategies and performanceWork closely with Product, Marketing, and Salesforce teams to coordinate the integration of new products and features (or enhance existing integrations) in our CRM system

You’ll be great for this role if:

You have 3+ years of experience working in CRMYou have great knowledge of HTML and CSS. Experience with SQL is a plusYou’re passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys. Experience with Salesforce Marketing Cloud is a plus.You have strong experience orchestrating NBO (next-best-offer) user journeys for product offerings with a proven track record of successfully improving campaign performance (open rates, click-through rates, conversions, etc) through A/B testingYou excel at project management from conceptualization to driving alignment with stakeholders, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.Strong analytical skills with the ability to turn data into insights and initiatives. Experience with Tableau/GA is a plusProven success in a fast-moving, dynamic environment such as a start-up or scale-up business is highly desirableYou're fluent in English and have excellent written and oral communication skills.

Why you should join SumUp

You'll have the opportunity to make an impact irrespective of your job description.You'll have the space to drive your career and take ownership of projects.Our office has a strong sense of community; we get together regularly for brunches, cocktail nights, sports, and yoga.Our team comes from 24 different countries creating a fun, international environment.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first attitude, our diverse teams across Europe, South America, and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.