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CRM Strategist for Engagement (m/f/x)

Berlin, Germany · Marketing

CRM Strategist for Engagement

As a CRM Strategist, you’ll analyse the life cycle of our merchants and help a cross functional  team build an engagement strategy that will focus on increasing merchant activity and decreasing churn. 

This role sits within our Marketing team. We’re a diverse group working in the fields of Product Marketing, Online Marketing, Brand, CRM, Content, PR and Social Media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. Our Berlin-based team consists of 40+ people from 24 different countries. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

What you’ll do 

  • Have a complete understanding of our journeys and customers’ behaviour to leverage engagement with our processes and products.

  • Design the CRM engagement strategy and coordinate implementation across Markets 

  • Ensure the base is segmented effectively for behavioural-triggered educational and promotional communications 

  • Run A/B test campaigns to understand which communications and offers have a better impact

  • Create data-driven user journeys, campaigns and NBA logic 

  • Create reports, analyse and drive specific recommendations for action

  • You will communicate across teams the processes and learnings, as well as document them on our Confluence page

  • Work closely with Data & BI, Content, Design, Marketing, Operations and Salesforce teams

You’ll be great for this role if

  • You have 4+ years’ experience working in CRM. 

  • You have strategic expertise in developing contact strategies to increase base activity and decrease churn.

  • You have a strong understanding of channels and communication approaches (email, in-app, push, SMS).

  • You are comfortable with CRM metrics and understand when it’s relevant to run A/B testing.

  • You’re passionate about CRM and Growth and stay up to date on industry best practices.

  • You excel at project management, from conceptualisation to driving alignment, planning resources, managing deadlines and objectives and delivering analysis and recommendations.

  • You're fluent in English and have excellent written and oral communication skills.

  • You have good knowledge with ESP tools. Salesforce Marketing Cloud is a plus.

Why you should join SumUp

  • We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.

  • We get together regularly for breakfasts, team events, office parties and sports.

  • You’ll receive a budget for attending conferences and external training. 

  • We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.

  • We offer visa and relocation support for you, your family and even your pets.

  • You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.