As our Head of Content - Europe, you will join our Marketing team and play a key role in shaping the voice of SumUp. We’re a cross-functional team working in the fields of Acquisition, Brand, CRM, Content, PR and Social Media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products in 28 European markets. In your role you’ll develop the overarching European content strategy, including performance and educational copy, SEO and localisation, Together with your team of content localisation and SEO experts you’ll continually adapt and refine the strategy to suit the specific needs of each market and product. You’ll report to the VP Marketing & Communication. The job offer is a maternity replacement for 1 year.
What you’ll do
Define the overall content strategy and vision for SumUp’s product portfolio and markets, based on user research, trends and best practices
Drive a high-output content engine with a focus on Organic and Performance channels, to increase awareness, acquisition, engagement and retention for all our products across our 28 European markets
Oversee multi-channel distribution of all content, while continually tracking and optimising the of content KPIs of those channels
Closely collaborate with CRM, Online Marketing, Brand, Social Media, Country Growth and Product Marketing Leads to ensure the content strategy and roadmap drives the business forward and meets commercial objectives
Lead and develop the SEO team to reach and ensure a constant improvement of the search rank of SumUp and our content, organic traffic, and related sales
Lead and develop the Localisation team, to ensure smooth translation processes globally across all departments and strive to reach a maximum level of automation, while keeping a high level of flexibility and short turn-around with more than 30 freelancers
Foster the collaboration and alignment between all stakeholders in the Content team ( content creation, SEO and localisation) to build, adapt and distribute the most compelling content across multiple channels and markets, based on user research and insights
Implement and use a data-driven approach to continually measure the impact of content and optimise content marketing programmes across all channels
Mentor, lead and improve operational excellence of the senior representatives of the team, while ensuring that content, SEO and localisation processes and tools are highly efficient and the quality of work exceeds industry standards
Lead a team of 13 professionals that you will manage through 4 direct reports
You’ll be great for this role if
You have a proven track record of 8+ years in content marketing, ideally in hyper-growth and fast-paced environments - with at least 3 of those years leading other leaders.
You possess a very strong people leadership skill set, honed from a history of 4+ years crafting passionate and high-performing teams.
You have a strong understanding of SEO principles, content and storytelling as well as all the major marketing channels (CRM, Performance Marketing, Organic, Social Media, Brand etc).
You have an entrepreneurial mindset and will thrive in a fast-paced environment that requires a steady stream of on-brand content across B2B and B2C.
You have experience of working in matrix environments, and are confident establishing partnerships and working closely to the business.
You foster data-tracking and leveraging insights to inform your creative strategy and optimise it to bring added value to the user.
You have outstanding communication skills, with fluent verbal and written English (other European languages will be considered a plus).
Why you should join SumUp
You’ll have the freedom to take ownership, work with purpose and make an impact.
You'll have the space to drive your career and empower a passionate team.
You’ll be based in the heart of Berlin - one of Europe’s leading tech hubs and most vibrant cities.
You'll work with inspiring, open-minded colleagues from over 60 countries.
All the startup swag you’d expect: breakfast, team events, language classes, Urban sports club membership - and other little things that make our lives more enjoyable.
We offer a corporate pension scheme and 28 days’ paid leave.
We offer visa and relocation support for you to ensure a smooth settling in Berlin.
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.