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Online Marketing Manager - Employer Brand

Berlin, Germany · Marketing

As part of our Employer Branding team, you'll play a key role in helping SumUp attract the best talent. Through strategically placed and creatively designed online marketing campaigns, you'll help us effectively raise brand awareness, generate leads and drive traffic to our careers page. Together, we'll work to increase our applicant pool.

We’re a cross-functional team made up of people from 6 different countries, with backgrounds in Employer Brand, Marketing, Content, Social Media and Design. We’re split across 2 main locations–Berlin and Sofia, and we’re key supporters of SumUp’s ongoing growth. We regularly help stakeholders, such as the Talent Acquisition team, approach their hiring needs in an agile manner.

If you’re a data-driven online marketer and excited about our mission to build a world where small businesses can thrive, we’d love to hear from you.

What you’ll do

  • Plan, implement and report on all online marketing activities, including paid social (e.g. Facebook, Instagram, Linkedin, Twitter, etc.),  retargeting campaigns, as well as paid and generic search (e.g. Google, Youtube, etc.)

  • Develop ideas and evaluate methods to increase our applicant pool and drive traffic to our career pages—running A/B tests across different platforms in order to tap into unique candidate groups

  • Ensure proper tracking is in place for all campaigns and landing pages—setting up and sharing Analytics dashboards with the team

  • Work with Brand, Social Media, Content and Design to optimise ad copies, assets and landing pages 

  • Perform qualitative and quantitative campaign analyses to inform your decisions and share trends, insights and growth opportunities with the team and relevant stakeholders

You’ll be great for this role if 

  • You have 4+ years of experience in performance-based marketing.

  • You’re comfortable using tools like Facebook Ads Manager, Google Ads (e.g. Search, Display, Youtube) and Native advertising platforms ( e.g. Taboola, Outbrain, etc.).

  • You’re data-driven and experienced with web analytics tools (e.g. Google Analytics, Google Data Studio, Tableau etc.) and can make sense of data from multiple sources.

  • You’re able to and enjoy working across multiple cultures and supporting local digital needs.

  • You have excellent oral and written English communication skills.

Why you should join SumUp 

  • You’ll have the autonomy to implement digital strategies directly impacting SumUp's employee growth.

  • We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.

  • You'll attend global offsites and regular team events.

  • You’ll receive a budget for attending conferences and external training.

  • We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.