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Online Marketing Manager - Italy

Berlin, Germany · Marketing

As part of the European Online Marketing team, you’ll play a key role in SumUp's new merchant acquisition goal. We’re a cross-functional group covering all aspects of marketing, including product marketing, brand, CRM, content, PR and social media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. Our Berlin-based marketing team consists of 60+ people from 24 different countries.

If you’re excited about empowering small business owners around the world, we’d love to hear from you.

What you’ll do

  • Identify new growth opportunities and develop, manage and optimize multichannel marketing strategies for the Italian market

  • Foster collaboration and coordinate teams for impactful data-driven online marketing strategies across all channels to increase user acquisition, engagement and revenue per customer

  • Support conversion optimizations initiatives including but not limited to online marketing channels

  • Collaborate with regional field marketers to define and implement digital plan

  • Measure campaign performance, identify optimization potential to drive results and regularly share insights with internal stakeholders

You’ll be great for this role if 

  • You have 3+ years of experience in performance marketing.

  • You have great attention to detail and strong working knowledge of web analytics tools (e.g. Google Analytics, Tableau etc.) and the ability to analyze data from multiple sources.

  • You have experience managing both projects and processes including the creation of business proposals and implementation of 360° campaigns.

  • You have experience utilizing tools like Facebook Ads Manager, Google Ads, programmatic media buying and native advertising platforms like Taboola and Outbrain.

  • You have excellent communication skills and a proven track record working with stakeholders across large organisations.

  • Fluency in Italian would be beneficial.

Why you should join SumUp 

  • We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.

  • You'll have the opportunity to make an impact as we work in flat hierarchies.

  • You'll attend global offsites and regular team events.

  • You’ll receive a budget for attending conferences and external training.

  • We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.