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Senior CRM Campaign Manager

Berlin, Germany · Marketing

Senior CRM Campaign Manager 

We're looking for a dynamic and data-driven Senior CRM Campaign Manager to help our team to deliver multi-channel campaigns and end to end CRM strategy to increase awareness, engagement, and conversion around SumUp’s products. Your first objective is to build up an internal CRM Campaign Competence Centre and inspire CRM managers on best practices to enable them to address our merchants digitally via email, push and in-app messaging.

This role sits within our Marketing team and will report to our Head of CRM Marketing. We’re a diverse group working in the fields of Product Marketing, Online Marketing, Brand, CRM, Content, PR and Social Media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. Our Berlin-based team consists of 50+ people from 24 different countries. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

What you’ll do

  • You’ll be in charge of leading, coaching and inspiring a team of 6 CRM Managers in Europe throughout their projects.

  • You’ll design the CRM campaigns strategy and coordinate them across Markets and Products. 

  • You’ll build reports to evaluate campaigns. Armed with these insights, you’ll then consult the Market and Product teams, and jointly identify areas for improvement. 

  • You’ll foster a data-driven mindset to help CRM Managers evaluate the impact of their campaigns and support them on identifying the learnings, by constantly conducting A/B experiments that can be used as benchmarks for future activities. 

  • Work closely with Data & BI, Salesforce Marketing Cloud and Product teams to coordinate the integration of data-sets for campaigns.

You’ll be great for this role if

  • You have 8+ years’ experience working in CRM and campaign environments. 

  • You’re passionate about CRM and have a strong analytical mindset and deep knowledge of regular CRM tools. You worked previously with Salesforce Marketing Cloud.

  • You have leadership skills and have driven individuals and teams to grow and supported the production of remarkable products 

  • You have excellent project management skills and can understand diverse perspectives, bring needs from different functions together and drive projects through to completion.

  • You’ll be able to demonstrate your discoveries to multiple stakeholders and offer trainings/workshops to develop our CRM Managers.

Why you should join SumUp

  • You’ll have full autonomy (for real!) to propose, lead and implement changes that will up our game.

  • You'll have the space to drive your career and take ownership of projects.

  • Our office has a strong sense of community; we get together regularly for brunches, cocktail nights, sports and yoga.

  • Our team comes from 60 different countries creating a fun, international environment.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.