We’re looking for a Senior CRM Manager to join our Banking team to implement CRM strategies to make sure our customers activate and engage with our products beyond card acceptance. You’ll play a key role in driving campaigns, continuous experimentation & building customer journeys.
This role sits within the Merchant Bank Tribe, who are responsible for building, growing & supporting SumUp’s new banking products. Within the tribe you will join the Growth Team, a cross functional team including online marketing, design, copywriting and growth. Together we define strategies to increase the adoption and usage of SumUp’s banking products, and validate these strategies through regular experimentation. You will be supported by the CRM team and Lead in expanding these strategies and how to bring them to life in a multi-product environment. If you’re excited about giving small businesses access to the banking services they deserve, we’d love to hear from you.
What you’ll do
Create the CRM strategy for SumUp’s Banking products and deliver it incrementally
Have a complete understanding of our merchants’ behaviours and needs to leverage up sell and customer engagement opportunities.
Fine-tune our user journey based on analytics: you’ll make sure that our customers receive the right message at the right time on the right channel, while not overlapping with other campaigns
Run campaigns using email, push, in-app messages and new channels as part of cross channel go to market plans
Map our merchant’s journey to identify opportunities for improvement with CRM, Product and Marketing strategies.
Measure the results and effectiveness of campaigns and experiments, and present these insights to help the team improve it’s strategies and performance
You’ll be great for this role if
You have 5+ years’ experience working in CRM.
You have great knowledge in HTML and CSS. Experience with SQL is a plus
You’re passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys. Experience with Salesforce Marketing Cloud is a plus.
You have strong experience orchestrating NBO (next-best-offer) user journeys for product offerings with a proven track record of successfully improving campaign performance (open rates, click through rates, conversions, etc) through A/B testing
You can create hypotheses and run experiments independently
You excel at project management from conceptualisation to driving alignment with stakeholders, planning resources, managing deadlines and objectives and delivering analysis and recommendations.
Strong analytical skills with the ability to turn data into insights and initiatives. Experience with Tableau/GA is a plus
Proven success in a fast-moving, dynamic environment such as a start-up or scale-up business is highly desirable
You're fluent in English and have excellent written and oral communication skills.
Why you should join SumUp
You'll have the opportunity to make an impact irrespective of your job description.
You'll have the space to drive your career and take ownership of projects.
Our office has a strong sense of community; we get together regularly for brunches, cocktail nights, sports and yoga.
Our team comes from 24 different countries creating a fun, international environment.
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.