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Senior CRM Manager, Products

Berlin, Germany · Marketing

About the job

Our passion at SumUp is championing small businesses. We believe in creating technology that is flexible, affordable and easy to use. Every day millions of people around the world dream of starting their own businesses. We strive to help them to do this. Our long-term ambition is to enable businesses to close the loop to their consumers through beautiful and fair financial services.

As a Senior CRM Manager sitting within the CRM Marketing team, you'll help build and increase product adoption through customer journeys and cross-sell campaigns across our markets and products. You’ll play a key role in raising awareness about SumUp’s ecosystem and products to our merchants and ensuring a seamless SumUp experience throughout the lifecycle.

We’re a diverse group working in the fields of product marketing, online marketing, brand, CRM, content, PR and social media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. Our Berlin-based team consists of 40+ people from 24 different countries. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

What You’ll Do

  • Create the CRM cross-sell and product marketing adoption strategy for SumUp’s products and deliver it incrementally 

  • Have a complete understanding of our merchants’ behaviours and needs, to leverage up sell and customer engagement opportunities

  • Run A/B tests to understand which communications have a better impact

  • Create and implement data-driven user journeys, campaigns and NBA logic

  • Create reports, analyse and drive specific recommendations for action

  • Communicate results and learnings across teams and document them on our Confluence page

  • Work closely with Data & BI, Product and Product Marketing, Content, Design, Marketing and Salesforce teams.

You’ll be great for this role if

  • You have strong experience working within CRM

  • You have great knowledge in HTML and CSS. Experience with SQL is a plus

  • You’re passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys. Experience with Salesforce Marketing Cloud is a plus.

  • You have a strong understanding of channels and communication approaches (email, in-app, push, SMS)

  • You have strong experience orchestrating NBO (next-best-offer) user journeys for product offerings with a proven track record of successfully improving campaign performance (open rates, click through rates, conversions, etc) through A/B testing

  • You excel at project management, from conceptualisation to driving alignment, planning resources, managing deadlines and objectives and delivering data-driven recommendations.

  • You have strong analytical skills with the ability to turn data into insights and initiatives.

  • You're fluent in English and have excellent written and oral communication skills

Why you should join SumUp

  • We’re a truly global team of 2700+ people from 60+ countries, spread across 3 continents.

  • You’ll receive a budget for attending conferences and external training.

  • You’ll be part of a close, welcoming international community. We get together regularly for breakfasts, and team events.

  • A company in an exciting period of high growth

  • Brand new, awesome Covent Garden based SumUp UK Offices

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.