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Senior Online Marketing Manager - Global Expansion

Berlin, Germany · Marketing

SumUp is a successful Global FinTech player and we are ready to expand to various countries. Our community is made up of thousands of talented people and we are looking for a Senior Online Marketing Manager who will build our Online Marketing foundation to help us scale globally!As Senior Online Marketing Manager, you’ll have the opportunity to build from scratch with the support of a strong Marketing Automation team. You will have the freedom of experimenting with acquisition campaigns and be able to define the best performing CAC funnel. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products, globally. Starting out your main markets will be South East Europe, Peru and Australia.If you’re a data-driven online marketer and excited about our mission to build a world where small businesses can thrive, we’d love to hear from you.

What you’ll do

  • Plan and implement online marketing strategies with focus on Paid Search and Shopping on Google & Bing, having ownership of all Paid Search & Shopping campaigns within the various markets and subsequent performance metrics including CPA, ROI and CPC

  • Translate business growth goals (channel targets) into action plan and run strategic tests in order to constantly improve channel performance

  • Manage day-to-day analysis and execution of all paid search campaigns including tracking, analysing, optimising and reporting results on campaign performance whilst acting as project manager for relevant automation and data activation projects

  • Act as a market expert for the assigned country clusters, run market research and apply the insights to performance marketing activities and action plans

  • Foster collaboration, coordination and knowledge exchange with the other online marketing channel experts to ensure overarching revenue growth.

You’ll be great for this role if 

  • You have at least 5 years experience in Online Marketing, with solid experience in Paid Search (Google Search, Microsoft Bing, etc.) and Shopping.

  • You have an excellent understanding of the latest online marketing trends, metrics, tools and best practices, with a solid grasp of bidding strategies and automation.

  • You have great attention to details and strong working knowledge of web analytics tools such as Google Analytics and Tableau, with the ability to analyse data from multiple sources.

  • You have experience managing projects and processes including the creation of business proposals and implementation of 360° campaigns.

  • You have excellent written and verbal English communication skills, preferably with experience in various markets, and a proven track record of working with stakeholders across large organisations.

Why you should join SumUp

  • Be part of a welcoming and international community of 3000+ people from over 50 nationalities across 12 global offices.

  • Visa and relocation support for a smooth transition to living and working in Berlin

  • Budget for attending conferences and advancing your career. We encourage you to speak at conferences and give talks!

  • BVG Corporate Ticket

  • Football, Bouldering & Running teams

  • SumUp Corporate Pension Scheme

  • Yoga classes

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we're creating tools that help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the merchants we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate