We’re looking for a Senior Pe Marketing Manager to join our Online Marketing team in Berlin.
As part of the European Online Marketing team, you’ll play a key role in SumUp's new merchant acquisition goal. We’re a cross-functional group covering all aspects of marketing, including product marketing, brand, CRM, content, PR and social media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products.
If you’re a data-driven online marketer and excited about our mission to build a world where small businesses can thrive, we’d love to hear from you.
What you’ll do
Plan, implement and report on all online marketing activities, such as Paid Social (e.g. Facebook, Instagram, Linkedin, etc.), Retargeting as well as Paid Search & Display (e.g.: Google, Youtube, etc) and Programmatic Buying to drive results and share insights with internal stakeholders
Run A/B tests across different platforms in order to tap into unique target groups
Ensure proper tracking is in place for all campaigns and landing pages
Guide the online media agency and comment on the qualitative and quantitative campaign optimization and reports for both paid social and paid search & display, analyses and inform internal relevant stakeholders with the action points
Act as a market expert to run market researches, brief online media agency for the performance marketing activities, country launch, channel launch in terms of business goal & action plan and creative assets
In collaboration with our external agency, launch and take ownership of the programmatic media buying channel, identify and evaluate strategic programmatic platforms, define the roadmap and programmatic strategy, as well as help manage all programmatic platforms
Work with Brand, Social Media, Content and Design to optimise ad copies, assets and landing pages
Perform qualitative and quantitative campaign analyses to inform your decisions and share trends, insights and growth opportunities with the team and relevant stakeholders
Acquire users in our European markets with growth opportunities and programmatic advertising strategies
Foster collaboration and coordination in the team for impactful data-driven online marketing across all channels for acquisition, engagement and revenue
You’ll be great for this role if
You have 5-6 years’ experience in online marketing, including 1-2 years in programmatic media buying.
You have a good understanding of the latest trends, challenges and capabilities in the direct buying display and retargeting fields, with a solid grasp of ad serving technologies.
You have experience utilising media buying tools across the entire programmatic ecosystem, dealing with DSPs, SSPs, DMPs and other biddable platforms.
You have great attention to detail and strong working knowledge of web analytics tools such as Google Analytics and Tableau, with the ability to analyse data from multiple sources.
You have experience managing projects and processes including the creation of business proposals and implementation of 360° campaigns.
You have excellent written and verbal English communication skills and a proven track record of working with stakeholders across large organisations.
Why you should join SumUp
We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.
You’ll have the autonomy to design, lead and implement digital strategies directly impacting SumUp's growth.
You’ll receive a budget for attending conferences and external training.
We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.
You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.
We believe in the everyday hero. Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.