As our VP Brand & Communications Europe, you’ll play a key role in shaping the voice of SumUp. You’ll own and drive the development for all branding, media buying, video, content, localization, SEO, public relations and social media initiatives across our 28 European markets. Your goal, in alignment and collaboration with Country and Tribe Leads, will be to co-create innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products. You'll strengthen the relationship between your work and that of the Country, Retail, Sales & Partnerships and Product Marketing teams as well as Product Tribes. The role is based in Berlin. You’ll report to our EVP Europe and be part of SumUp’s European management team.
What you’ll do
Plan and manage the entire marketing funnel around key objectives: brand awareness, lead generation, lead acquisition and customer retention
Own all brand, messaging and positioning initiatives from ideation to execution across all PR, social and content channels
Contribute to the overall marketing strategy and roadmap by working closely with key internal stakeholders such as VP Growth, Head of Product Marketing, Country Growth Lead, Head of Retail, Head of Performance and Head of Sales & Partnerships
Lead a team of 50 marketing professionals through up to 5 direct reports
You’ll be great for this position if
You have ±15 years of professional experience working in hyper-growth and fast-paced environments.
You possess a people leadership skill set that is honed from a history of at least 8 years of crafting passionate and high performing teams as well as scaling and leading teams in matrix organisations.
You have experience in all marketing dimensions in ideally both B2C and B2B environments.
You have a strong creative and analytical mindset, carrying a passion for hand-on ideation, words and design as well as a solid grasp of data-driven decision-making.
You have excellent presentation and English communication skills (verbal and written).
Why you should join SumUp
We’re a truly global team of 2000+ people from 60+ countries, spread across 3 continents.
We get together regularly for breakfasts, team events, office parties and sports.
You’ll receive a budget for attending conferences and external training.
We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits.
We offer visa and relocation support for you, your family and even your pets.
You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we're creating tools that help them run their business. With a founders mentality and a 'team-first attitude' our diverse teams across Europe, South America, and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.