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CRM Manager (Marketing Automation Specialist) - Sales and Partnerships

Berlin, Germany · Sales & Partnerships

CRM Manager (Marketing Automation Specialist) - Sales and Partnerships

Location: Berlin

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realise their dreams.

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love. 

Working within the Sales and Partnerships, Demand Generation team, this role requires a self-starter with an understanding of email marketing automation systems within Salesforce Marketing Cloud. The ideal candidate will possess programming knowledge; have a background in CSS, HTML and web platforms; is highly organized, task-and-detail-oriented, motivated, articulate, flexible, and capable of working under pressure.

The CRM Manager (Marketing Automation Specialist) is primarily responsible for coding, testing and deploying emails, landing pages and web forms to drive lead nurturing and lead conversion. They will be responsible for the production of HTML email campaigns, carrying out development, implementation, QA, deployment, metrics measurement/reporting and maintenance that support our marketing automation ambitions.

We're looking for a dynamic person to bring creativity, passion, innovation and a results-based mentality.

Based in our Berlin office, you will have a keen desire to work in a fun, agile and fast-paced environment, supporting a group of highly motivated individuals who acquire new partners and merchants for SumUp.

What you’ll do.

  • Code, test, and deploy emails, landing pages, and forms;

  • Create standardized email templates and other assets using HTML/CSS/Javascript.

  • Database segmentation using SQL

  • Troubleshoot email campaign performance for technical issues

  • Work with internal team to manage email calendar, schedule campaigns and ensure that marketing campaign tactics are deployed within aggressive timelines.

  • Monitor and maintain email deliverability and list integrity.

  • Measure the performance of programmes and workflows and provide timely insights.

  • Perform regular operational checkups, monitoring campaign health and database management.

  • Deliver insights that help the team to convert more prospects

  • Analyse data to produce insights that will help the team to boost ROI

  • Collaborate across different departments, teams, and marketing channels.

  • Participates in special projects and performs other duties as assigned

You’ll be great for this position if

  • Min 3+ years of experience with marketing automation platforms (Marketing Cloud, Pardot, HubSpot, Eloqua -  ideally with Marketing Cloud certification.

  • 3+ years of experience of working knowledge of HTML/CSS/Javascript/SQL

  • Detail-oriented mindset with strong organizational and project management skills.

  • Demonstrated analytical and problem-solving skills.

  • Ability to prioritize and handle multiple projects simultaneously in a fast-paced environment, with a high level of detail and accuracy.

  • Can assimilate quickly to new tools and technology.

  • STRONG attention to detail and accuracy

Why you should join SumUp

  • Flat hierarchies and the opportunity to have an impact, irrespective of your job description.

  • Convenient location in the heart of Alexanderplatz.

  • Our office has a strong sense of community; we get together regularly for breakfasts, brunches, soccer, Cocktail Parties, German and yoga lessons.

  • Our team comes from over 40 different countries building a fun, international environment.

  • Discounted gym membership & free drinks, fruits, cereals and nuts for everyone

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by Company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.