What's the best POS system for my stadium?
Stadiums are known for being a place of celebration and excitement, often visited by an impressive number of people. To ensure maximum customer satisfaction, it's important to have solid internal management so that your organisation is at its best, and a large part of this involves the point of sale (POS) solution you choose.
What are the most important features a POS system should have? What solutions are currently available on the market?
Let’s find out in this article.
What are the most important POS features for stadiums?
Having a reliable POS system that can handle the pressure and crowds of a bustling stadium can provide a better fan experience as well as support your staff with their daily tasks.
Here are the elements your POS solution should offer if you want to make your operations as smooth as possible:
Speed and efficiency
In addition to all its practical benefits, the POS system installed in your stadium will become your fully-fledged companion when it comes to your business processes.
With a POS system at each of your tills, ordering will be easy for both customers and your team. Counter staff won't have to worry about taking orders individually and wasting precious time with paper or manual entry.
With SumUp's extensive POS solution, Point of Sale Pro, your chosen software and hardware can be scaled up to support your business, no matter how large your stadium, venue or festival.
With Point of Sale Pro, you benefit from:
Flexible ordering
Fast payments
Slick hardware and easy-to-use software
Real-time data and reporting
Multi-user access
Talk to our team to find out more about SumUp's POS offering.
Flexible payment options
Cash payments can be a waste of time for your employees. Sorting cash floats, counting change, closing tills — a lot of these tasks can be automated through cashless payment methods. By accepting credit cards as well as mobile and contactless payments, you'll process transactions quicker and smoothen out your checkout.
Mobile ordering
Setting up mobile ordering allows you to boost sales at your stadium while improving the customer experience. With ordering and payment done directly via the customer's phone, your staff can focus better on the preparation and delivery of the order. With portable payment terminals, your staff can also sell amongst the crowd, opening up another revenue stream during every event. If you can't offer this service, you can install several pop-up kiosks near strategic locations to generate extra spending.
Installing order terminals
Implementing self-service ordering terminals like SumUp Kiosk will probably have the biggest impact on your efficiency. Installing several terminals in your stands will allow customers to be autonomous from the moment they place their order to the moment they pay. You'll also be able to keep track of which items have been ordered and boost your sales by suggesting additional purchases or highlighting current offers. All your staff have to do is receive the orders and distribute the products to customers. In addition to their efficiency, kiosks allow you to save up to 30% on staff costs.
Full technical support
Broken hardware or a software bug can happen very quickly. In the event of a breakdown or malfunction, responsive technical support can minimize disruption and ensure a smooth experience for spectators.
The ability to collect data
Collecting data and information from your customers is a huge advantage when it comes to managing your stadium. High-quality data management can radically transform your operations, improve the user experience, optimise your sales and strengthen your marketing strategy.
This will have an impact on your business operations such as:
Understanding your customers
A good POS system can collect detailed data about your customers' buying habits. This includes what they buy and when, as well as how much they spend. This information can help you understand what your customers want and therefore tailor your offering accordingly.
Optimise sales
You can identify buying trends and adjust your inventory accordingly. For example, if you find that certain drinks or snacks sell particularly well at certain events, you can increase their stock in the future to maximise sales.
Improve the customer experience
Your POS can also improve your customer experience. Collected data can help you personalise your checkout process with targeted promotions, complimentary products or suggested add-ons.
Refine your marketing strategy
Sales data can also be used to refine your marketing strategy. For example, if you notice that sales increase during certain promotions, you can plan similar campaigns in the future.
Interested in SumUp Kiosk? Get in touch and our team will reach out right away.
