Food service for stadiums: How to kick off in-seat ordering and delivery
An important element of operating a stadium is how its visitors can access food and drink. Stadium events are a huge opportunity to boost revenue thanks to the sale of quick-service products like hot dogs or beer, but serving and selling these products efficiently can be a challenge. The bigger the crowd, the longer the queues, and this environment can put huge pressure on your team and facilities.
These wait times and busy conditions often lead to frustrated stadium-goers, who end up abandoning their order and returning to their seat — leading to a decrease in sales and in increase in food waste.
So, how can you improve your food service at your stadium? What tools or technology should you use? Is your venue suitable for in-seat delivery?
We’ve put together a guide that can help you learn more.
What is in-seat delivery?
In-seat delivery in stadiums means customers can order their food and drink and get it delivered directly to their seat. This kind of service has been in place for almost a decade, with more and more venues optimising their operations by going digital. In-seat delivery is the most efficient way to serve the maximum amount of customers while staying organised and productive. This can be achieved by implementing a digital point of sale system, allowing customers to order via their mobile or a self-service kiosk.
The benefits of in-seat delivery for stadiums:
Provide a more seamless and stress-free customer experience
Avoid long queues especially during busy periods
Promote contactless payments for a speedier checkout
Encourage customer to spend more with suggested add-ons
Enable the purchase of souvenirs and merchandise
Automate certain processes so that your staff have more time
Why offer in-seat delivery in your stadium?
1. A better customer experience
Going digital with mobile and delivery orders not only gives your visitors more choice, but also makes their experience less stressful. Customers can still order at the counter if they prefer, but others can take advantage of the delivery service and make sure they don't miss a moment of their event.
2. Increase average order value
Customers are always inclined to order more when they do so digitally. Using mobile or kiosk ordering technology allows you to better display your promotions, as well as suggest add-ons to your customers at checkout. Stadium visitors also have more freedom and time to browse your menu in full.
3. Quick payments via an app
As well as offering flexible payments via your card reader, your customers can also pay for their order using an app. This speeds up checkout and make things easier for everyone.
How to set up in-seat delivery with a POS solution
Implementing a modern point of sale (POS) system is the best way to optimise everyday processes at your stadium.
With SumUp Point of Sale Pro, your stadium benefits from a powerful, scalable solution packed with features dedicated to large and multi-chain businesses.
Orders made simple
Lightning-fast checkout
Slick hardware setup
Real-time data and reports
Multi-user access
No matter how big your team or venue, POS Pro can be scaled to fit your business. Find out more now.
