Boost Your Uber Eats Ranking: Proven Tips for More Visibility and Sales
The usage of food delivery platforms peaked during the pandemic, and it’s safe to say that they haven’t lost their popularity in recent times. Apps like Uber Eats and Deliveroo are still thriving, with customers all over the country logging in to get their favourite meals delivered right to their doorsteps.
These platforms present an incredible opportunity for restaurant owners to increase visibility, reach new customers and boost revenue. However, standing out in a competitive marketplace is a challenge. The key? Understanding how the Uber Eats algorithm works and implementing strategies to improve your Uber Eats rating and customer satisfaction rate.
If you’re wondering how to get more deliveries on Uber Eats, this guide will walk you through essential steps to boost your Uber Eats ranking and stay ahead of the competition.
How Does the Uber Eats Algorithm Work?
Uber Eats prioritises restaurants that maximise profits for the platform. The algorithm evaluates multiple factors to rank restaurants, including:
Order preparation time
Fast service means happy customers, leading to better reviews and repeat orders. Restaurants that complete orders quickly are rewarded with better visibility on Uber Eats.
Uber Eats customer rating
Your Uber Eats satisfaction rate is crucial. If customers are happy enough with your service and leave a review on the app, this looks great for you and the delivery provider. The more positive feedback you receive, the better your ranking. High ratings indicate reliability and quality, which the algorithm favours.
The conversion rate
The algorithm is interested in the ratio between the number of people who have seen your menu and those who have placed an order. Your menu should be appealing at first glance so that users click on your restaurant profile and are always convinced to make an order.
Restaurant location
The closer your restaurant is to the customer, the higher it will appear in Uber Eats search results. While the location is beyond your control, other strategies can help improve your positioning.
Direct searches
Restaurants whose name is frequently typed into the search bar will get a visibility boost. This is one of the reasons why large chains are always at the top of searches. However, by focusing on the quality of your food and your customer experience, you can also benefit from this online reputation.
New restaurant boost
Newly listed restaurants often receive a temporary ranking boost to help them gain traction. Many platforms, including Uber Eats, give new restaurants a chance to get a good placement while waiting for their first customer feedback. So, when your restaurant starts operating on a delivery app, make sure to ask the provider if this is an option for you.
7 Tips to Improve Uber Eats Visibility and Get More Orders
1. Optimise Your Menu for Online Orders
Your menu is the first impression customers have of your restaurant. Here are a few tips on how to increase your Uber Eats ratings and conversion rate:
Using clear, high-quality images
Writing enticing descriptions
Removing items that don’t sell well
Highlighting bestsellers to encourage orders
Uber Eats Trick: Keep your menu concise. Customers tend to get overwhelmed by too many options, leading to indecision and abandoned carts.
2. Improve Your Food Photography
A picture is worth a thousand words, especially when ordering food online. Professional food photos can dramatically improve your conversion rate and Uber Eats ranking.
Uber Eats offers a free photo session for new restaurants. Take advantage of this to showcase your dishes in the best light.
3. Reduce Your Order Preparation Time
Some things are out of your hands, like delivery time. What you can optimise, however, is your preparation time. Since order preparation time is a key factor in the Uber Eats algorithm, streamlining your kitchen workflow can help boost your ranking. You can implement a structured workflow in your kitchen and prioritise delivery orders to minimise wait times.
4. Expand Your Reach with a Dark Kitchen
If your restaurant location is limiting your visibility, consider opening a dark kitchen (also known as a ghost kitchen or cloud kitchen).
Dark kitchens allow restaurants to operate without a traditional dine-in space, focusing exclusively on delivery. By setting up a secondary location closer to your target audience, you increase your order volume and improve Uber Eats visibility.
5. Offer Promotions to Attract More Orders
Running promotions is one of the easiest ways to increase Uber Eats rating and get more orders on the platform. The types of promotions you can offer include:
Percentage discount on one order
Discount after a certain amount of orders
Free product with a certain order value
Buy one, get one free
Discount on the users’ first order
6. Get More 5-Star Ratings & Positive Reviews
Your Uber Eats customer rating directly affects your visibility on the platform. The higher your rating, the better your placement in search results. Here are tips to boost your Uber Eats ranking:
Ensure food quality is consistent
Keep packaging secure to prevent spills
Include a small note thanking customers for their order
Respond to reviews
7. Stand Out From Competitors
With the stiff competition, here’s how to get more orders on Uber Eats:
Build a community and use social media to engage with your customers.
Add a personal touch to each order to enhance customer satisfaction.
Use sponsored ads on Uber Eats to appear in the top search results.
Mastering the Uber Eats Algorithm for Success
If you’re wondering how to get more orders on Uber Eats, following these strategies will help you rise in the rankings, attract more customers and increase your revenue. With the right approach, you can dominate the Uber Eats algorithm and ensure your restaurant stands out in a highly competitive market.
Find out how to Incorporate SumUp Payment Solutions for Online Orders
Uber Eats Sales FAQs
How does Uber Eats decide which restaurants rank higher?
Uber Eats ranks restaurants based on several factors, including order preparation time, customer ratings, conversion rates and distance from the customer. The algorithm prioritises restaurants that offer fast, high-quality service and generate more revenue for the platform.
How can I improve my restaurant’s visibility on Uber Eats?
To improve your restaurant’s visibility on Uber Eats, focus on optimising your menu with high-quality images and clear descriptions, maintaining fast order preparation times and ensuring high customer ratings. Running Uber Eats promotions, encouraging positive reviews and using sponsored ads can also boost your ranking.
Can promotions help increase Uber Eats sales?
Yes, running promotions on Uber Eats can boost your restaurant’s ranking and attract more customers. Discounts like “Buy One, Get One Free,” percentage-based deals and first-order discounts increase visibility by making your restaurant more appealing.
