Build a profitable online business

Get access to free learning resources for your online store at the SumUp Ecommerce Academy.

Business essentials

Build, launch and operate your business from the ground up.

What is ecommerce?

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Create a business plan

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Learn bookkeeping basics

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Take our marketing course

Take this on-demand course and learn the basics of how to launch, promote and grow your business.

Module 1 – Social media

Discover how to use social media as a promotional and sales channel to grow your customer base.

Module 2 – Pricing strategy

Take into account cost, market and other factors to price items that sell more.

Module 3 – SEO

Set up your business for long-term growth with best practices on how to appear in Google search results.

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Sales techniques

Learn how to market and sell items and services online.

Run a sales promotion

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Using shipping to convert

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Writing item descriptions

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Conversion strategies

Develop your product offering for improved conversion, retention and sales.

What is a value proposition?

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How to retain customers

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Offering click and collect

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Join the Academy

Subscribe to our newsletter and get updates when new courses are available.

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