Turn every transaction into a relationship

Bring back more customers than ever before with SumUp Connect and automated marketing

Get SumUp Connect for your business

Turn every transaction into a relationship

Bring back more customers than ever before with SumUp Connect and automated marketing

Turn every transaction into a relationship

Bring back more customers than ever before with SumUp Connect and automated marketing

Get SumUp Connect for your business

What is a loyalty rewards program?

Long gone are the days where consumers are expected to keep track of a physical punch card. Now, shoppers prefer an easier way to earn points for their purchases. With a powerful loyalty rewards program like SumUp Connect, your customers can seamlessly sign up to join your digital program right at checkout. From then on, they can sign in with their phone number to redeem rewards. 

Once a customer is in your database, we’ll send automatic promotions to keep them engaged with your business. Plus, we’ll also market to other consumers in the SumUp network to promote your business, growing your customer base easier than ever.

Learn how loyalty grows your businessExplore loyalty solutions

The importance of loyalty for your business 

Did you know that on average, 60% of customers don't return to a business after their first visit? With our digital loyalty rewards program, you can easily keep track of customer rewards, send automated marketing promotions, and so much more.

Start growing with SumUp Connect

Automate your rewards

With automated marketing, you can craft a digital rewards program for your customers and build a set of automatically sent campaigns to welcome new customers and bring back those who haven’t visited recently.

Launch impactful campaigns

The AutoPilot feature automatically sends your customers an app notification, text message, or email with special offers that bring them back 10x more effectively than other marketing tools.

Track customer activity

Every time a customer signs up, checks in at the counter, or redeems a reward, your dashboard will track that activity. Best of all, AutoPilot and Promotions work together to bring your customers back faster.

Build your network

There are over 70 million shoppers who use the Fivestars App to find local businesses. When new customers find you through the app, they’re even offered an introductory promotion to get them excited about visiting your business!

Customize audience groups

With our Segmentation Tool, you can create customized categories that make sense for your business. When you’re ready to send a promotion, simply select the groups you want to reach and watch your message make an impact.

In-App and website promotion

Through the Fivestars App or website, users can explore an interactive map of nearby businesses, allowing maximum exposure of your business to potential customers.

Grow your business faster than ever

Loyalty & Retention

When you sign up customers for your loyalty program, they’re added to your customer database. From there, we’ll keep track of the points they earn and automatically send them rewards based on where they are in their journey with your business.

"We started using the Promotions feature and realized something really awesome was happening — people who were coming in, they weren’t our normal customers!"

- Ruth, Manager of A2 Comics

Ready to grow your customer base with SumUp Connect?

Find more advice and business inspiration on our Business Guide

Choosing the Right POS for Your Coffee Shop

Wondering what type of Point of Sale would work best for your business? From order management to processing fees, it’s important to find a POS that checks all your boxes.

Read more

3 Impactful Changes Gong cha Made to Earn $765K in Incremental Sales

With the power of Fivestars’ Loyalty Program, Gong cha acquired 112,000 new customer sign ups with an impressive 78% lift in customer spend. Here’s how they achieved massive growth.

Read more

How Winmark Corporation Added 19+ Million Customers to Their Database

The goal for many businesses is to retain customers while growing their databases. Here’s a look at a few loyalty features Winmark took advantage of to dramatically increase their customer base.

Read more